Evolution is one of my great interests. I've noticed lately how evolution is implied in so much, and well beyond biology. It is found in social environments, and in business. It is possibly everywhere. Today's link shows how the same ecological process, operating in opposite directions, can be found in fiction and in non-fiction.
I'm currently reading The Long Tail by Chris Anderson
, editor of Wired
. The title refers to the huge number of products that sell rarely if at all. However, the internet economy has now made these items viable products. The business opportunities represented by these goods are collectively comparable to the few 'hits' at the 'head' of the distribution. (See the figure, below, from www.thelongtail.com, Anderson's website.) At one point in the book, Anderson describes these goods in ecological terms. It's as if the top-selling products were always there as islands that show above the water line. Now the ocean is receding, and revealing all those other items that are now available. I read this as saying that many niches are now viable business opportunities.

What about the opposite situation? In the novel Galapagos
, Kurt Vonnegut
describes what happens when a group of tourists are stranded on an island while the rest of the human race contracts a mysterious disease that prevents them from reproducing. In technical terms, the genetic pool is dramatically bottlenecked. Vonnegut mashes up time and space and life and death and ghosts in his usual hilarious format, and describes how an accident saves the human race, but leads to an unusual evolutionary twist.


