Do you know the importance of weak ties?

People who are looking for a job are more likely to find them through acquaintances. People who are looking for something new can't look too close to home. That's what this site is about: weak ties are the ones that will help you to find new and interesting books, music, tv and movies. (This is expanded on here.)

Contribute! The more weak ties, the better! If you want to become a team author, email me at jamie@unexpectedassociations.com.

Showing posts with label The Black Swan. Show all posts
Showing posts with label The Black Swan. Show all posts

Saturday, March 15, 2008

Weak Links in Politics

I'm going to start a new series of posts on this blog. I'll occasionally post about how the power of weak links is being ignored. Now that I'm thinking about weak links, I see it all around me. Here's one example that I feel is relevent as we lead up to the presidential elections later in the year: the left and right of the political spectrum do not listen to one another. Now, this may not be shocking, but it has important implications. How can consensus-driven, non-partisan politics succeed, without communication? Here's the evidence for this claim.

1) A recent study of links between politically-oriented blogs was carried out by Lada Adamic and Natalie Glance (see the complete study in pdf, and a blog that discusses the study). These researchers showed that blogs fail to link to blogs of the opposite political orientation. The following figure shows the links between top twenty political blogs from each side of the aisle, such that only connections of five or greater links in either direction are shown. Note that connections are robust within one political affiliation, but extremely rare across the aisle.

But that's the political wonks that have highly trafficked blogs. What do people actually read about?

2) One way to study what people are interested in is to look at what they buy together. Valdis Krebs did just that, using web-based bookseller data. He identified political books from the New York Times bestseller list, and looked for incidences of co-purchase, that is, 'someone who bought book x also bought book y'. Here's the data:


There are only a couple of books that bridge the left-right divide! People are reading only what they already agree with and know.

Again, I don't think this is surprising, but it has important implications. There's no chance of communication under these circumstances. And no chance of consensus-building, and not even a good chance of negotiation or compromise. In a broader context, this is dramatic evidence of the difficulty of finding, considering and integrating new ideas.

This is a sort of confirmation bias, which I learned about in The Black Swan. People tend to look for evidence that supports their hypotheses or beliefs. But the better test would be to look for counterevidence. This is analogous to exactly what people are not doing when considering their politics: listening to counterarguments, carefully considering them, and then either changing opinions or figuring out what the problem is with the political argument.

Sunday, February 17, 2008

Reflexive explanation

In the book The Tipping Point, Malcolm Gladwell describes three types of people, all of whom can combine to make great things happen, that is, to help ideas/items/fads/fashions/etc. reach their own tipping point and become an epidemic. The three kinds of people are mavens, connectors and salesmen.

Mavens know everything: where to get the best of everything, where to get the best price, how to game the market. They are the connoisseurs, helpers and educators. Salesmen, of course, infect their co-converationalists with whatever they're interested in, be it a mood or an item or an idea.

And finally, there are Connectors. These are the folks who know everyone. If you were to look at a social networking website (facebook, linkedin) you would find some people to be 'nodes' on the social network; these are the connectors. The important point about connectors, though, is that they have mastered the 'weak link'. They aren't best friends with everyone in their network; there isn't enough time in the day for that. But they maintain a casual, friendly connection to each person in their network. On top of all of this, connectors know people who move in different circles. One connector that Gladwell describes knew people in 8 or 10 different circles: politicians, actors, writers, doctors and so on.

Gladwell described a classic study 'Getting A Job' by sociologist Mark Granovetter. Of professionals who had discussed a job hunt with people they knew, and for whom those contacts had helped them to get a job, 56% were 'weak ties' as compared with 17% that were closer friends. This is the point: the important connections are the weak ties.

And this is also the point of this website. I am proposing that the weak ties are the ones that will help you to find new and interesting works that you might not have found otherwise. If you were to go to the bookstore, The Black Swan and The Long Tail are displayed next to one another, but The Black Swan and What Are You Optimistic About? probably never would be. They are in different circles. The proposition of this website is to show how these circles overlap in unexpected and surprising and interesting ways.

I hope you'll enjoy it, and I hope even more that you'll contribute.

Saturday, February 2, 2008

Grey swans and optimism

As an aside to the last post, The Black Swan shows how ridiculous it is for humans to make predictions: we're terrible at it. So I was both pleased and disappointed to see the Taleb had not contributed to the current Edge book, What Are You Optimistic About? edited by John Brockman. On the contrary, he was (appropriately) a contributor to What We Believe But Cannot Prove. These Edge books are pretty phenomenal in terms of the contributors: they are generally the thought leaders of today. Check them out.

Framing is amazing

The ability of framing to alter a person's perception is amazing. It was mentioned in Nassim Nicholas Taleb's The Black Swan as one of the classic errors that people make in prediction. If you were to ask a person the last four digits of their social security number, and then ask them the number of dentists in Manhattan, you'll find that their estimate is influenced by the answer to the first question. This and other tactics for affecting the decisions of a person were put to use in Covert Persuasion by Kevin Hogan and James Speakman. It is an applied course in interpersonal strategery.